Home > Technology  :: Bookmark News Last Updated : Fri, 28 Nov 2014 20:34:00 IST rss feed
5 / 5 (3 Votes)

SMS improves Orissa's livestock service delivery

Tue, 04 Mar 2008 09:52:00
The system has reduced appreciably the gap between the field functionaries and decision makers leading to good governance. The performance of the service providers are reviewed and measures taken for appreciation and improvement.
By  
Bishnupada Sethi
No photo
Livestock kept or produced in smallholder farming systems are an important component of the agricultural economy in the developing world. The role of livestock on smallholder farms varies widely, providing draught power for crop production or as a production activity for subsistence needs.

The Animal Husbandry & Veterinary Department is the major player involved in overall livestock development, where its personnel work round the clock at diverse localities to facilitate livestock services to the public.

 In the realm of such vast activities involving human resource and complex nature of work, it becomes very difficult to monitor & manage.

The functionaries at different levels, viz, district, sub-division, block, village have to work in proper coordination; and information flow among different levels of functionaries must be as fast as possible. The answer to it is access to information in time.

To address this demand of in time information, a very innovative and cost effective solution has been introduced through “SMS based Reporting System” to track Livestock health care and breeding services in Orissa.

The current importance of animal diseases, and their emergence or re-emergence, show that surveillance is crucial for defining suitable control measures.

Surveillance systems rely on networks of different people, whose activities include collecting, transmitting, analyzing and disseminating disease information.

However, an attempt has been made in this regard to gather information on occurrence of various livestock diseases. All the villages and prevalent livestock diseases are codified.

The most important variables related to disease monitoring and breeding services is identified and the software is developed to collect the data from the field every week.

In the changing market environment of livestock products, the delivery of animal health and breeding services are emerging as important priority areas for enhancing the competitiveness of poor livestock producers.

Logistics Management in relation to timely supply of inputs like Liquid Nitrogen, Frozen Semen Straws and other A.I. equipments plays a vital role to ensure breeding service delivery at the community level.

In the present scenario for effective service delivery, the low cost connectivity via SMS has strengthened the MIS of the Veterinary Department.  This has resulted in timely decision making process so as to guarantee effective livestock service delivery for the poor.

 The to and fro messaging system has facilitated to study the prevalence and incidence of various contagious diseases having economic importance in livestock and poultry, which enables faster process and programme implementation.

Implementation Process:

The field AHD staffs at the grass root level, who mostly implement the activities of the department, carry along Cell Phones.

And this device is available to all, hence realizing the potential of its availability and the user acceptance, the development of an application has been done, which uses Cell Phones as its interface to collect data and to provide data.

The most fastest, reliable and cost effective text based means of communication is SMS (Short Messaging Service).

In this system, data related to A.I. done and disease outbreak in each block is being sent by concerned Hqr. VAS at weekly interval on a particular date i.e. Sunday afternoon through SMS.

The Statistics Section of the Directorate compiles all the data and the consolidated MIS report is generated by Monday of every week for critical analysis and suitable remedial measures by the concerned branch.

Effect of SMS based Monitoring System:

The system has reduced appreciably the gap between the field functionaries and decision makers leading to good governance. The performance of the service providers are reviewed and measures taken for appreciation and improvement.

The transparency in the system encourages the field staff to communicate openly and a sense of accountability at different level has been established. The feedback from the field staff through their active participation has empowered them.

In emerging situations like occurrence of Bird Flu in neighbouring State of West Bengal, this system helped immensely in quicker transmission and execution of necessary precautionary measures through instructions from the Head Office to the field. The weekly data are collated centrally to generate the MIS contributing to the central databank.

The basic inputs like vaccine, Frozen Semen Straw, Liquid Nitrogen availability could be ascertained so as to take suitable measures to supply the same immediately, which has assured in regularity in availability of service delivery.

Conclusion:

Monitoring of different ongoing AH Programme is essential to identify the constraints in the implementation. Timely knowledge of constraints through SMS based Reporting System has helped the decision making more responsive and equitable.

Though there was some initial resistance at some level, presently various functionaries at different level are able to gain the benefits of receiving information to take timely action.

The system has been internalized both at the field and Directorate level, which enabled good governance and transparency in the organization. The pilot programme is doing well in satisfying the end users to a great extent.


Director
Animal Husbandry & Veterinary Department government of Orissa


Other News In Home > Technology
CRRI scientists develop new paddy variety for deepwater area
April 17th, 2011
Especially paddy output was often low in areas like Kendrapada, Jagatsinghpur and Puri districts of Orissa and Eastern region of Uttar Pradesh which witness frequent floods and water logging.
Chennai firm's new technology may help fight swine flu
August 14th, 2009
Chennai-based Hydrodrive Systems and Controls has developed a copper nano filter mask technology which will inactivate the H1N1 virus on contact with the Copper nano surface.
APTECH launches N-Power Training Centre at Rourkela
July 15th, 2008
Aptech has launched N-Power centres; to offer internationally recognized and specialized program in Hardware & Networking to provide skilled manpower to the industry."
Odisha.com goes mobile ties up with SMSGupShup
January 11th, 2008
While Odisha.com will provide the content, SMSGupShup will provide the free group SMS technology and platform. Both have signed a memorandum of understanding Thursday.
India tests surface-to-air missile from Chandipur
December 13th, 2007
Indigenously developed Akash's upgraded version has a strike range of 25 km with an effective ceiling of 18 km. It has been developed as part of India's Integrated Guided Missile Development Programme (IGMDP).
Interceptor Missile tested sucessfully from Orissa
December 6th, 2007
The endo-atmospheric Interceptor intercepted the missile at 15 Km altitude exactly as designed at high supersonic speed at 11 this morning.
IBM Advances with SME Expansion Plan in Bhubaneswar
December 5th, 2007
IBM is one of the first companies to have a focus on the SME market starting in the early 1990’s.
Infosys donates Rs. one crore for chair in IIIT
November 22nd, 2007
Other software majors like TCS, Wipro, MindTree etec have also shown Interest in instituting similar Chair Professors in IIIT, Bhubaneswar, a state initiative project similar to the ones at Bangalore and Hyderabad, Patra said.
Tata Indicom Launches Super Top Up Vouchers
November 6th, 2007
Tata Indicom launched a special recharge promotion called Super Top-Ups for pre-paid customers.
Latest 5 Photo Gallery On Odisha More On Odisha Photo Gallery
POST YOUR COMMENTS OTHER TOP NEWS ON ODISHA
Your Name:
Your Email: (Will Not Be Published)
Subject:
Comment Text: (500 Character maximum)
For Longer Than 50 Words Please Send It Through Email To odisha@gmail.com



Please note that in order to Submit your comment you would need to Enter The CaSe SenSItIve Security Image CODE in the Box above the code. If you do not see a thank you message after posting, it only means that your comment was not posted so please recheck the security code and Submit again. Comment Form would disappear upon successful posting.
CBI intensifies probe into Biswal-Seashore land deal
During investigation Biswal allegedly produced the copy of an agreement signed by both the parties on a stamp paper to establish that she returned the money. The investigating agency has sent the documents to the laboratory to find out if the claims were true.
November 28th, 2014 | More On Business section
Essar steel commissions pellet complex in Odisha
The complex comprises of iron ore beneficiation facility at Dabuna in the district of Keonjhar, a six million tonne per annum pellet plant at Paradeep in the district of Jagatsinghpur and 253 kms long slurry pipe line.
November 28th, 2014 | More On Business section
14 Holi revellers drowned
The youths aged 18-20 were heavily drunk and paid little heed to the warning issued by the police and took bath in the accident prone area of the river, he pointed out.
March 29th, 2013 | More On Other News section
Odisha CM objects Polavaram project construction work
Referring to various news reports on finalization of tenders for civil works of the project, the chief minister also suggested him that the central government should not allow execution of the project till the conflicting issues are resolved.
March 29th, 2013 | More On Other News section
14 Odisha Holi revellers drowned
Highest ten deaths were reported in and around state capital Bhubaneswar, two persons died in the district of Kendrapara while one each drowned in the district of Nayagarh, and Ganjam, a senior state police officer said.
March 29th, 2013 | More On Other News section
Bhubaneswar sizzles at 41.2 degree Celsius
Large number of people in the affected towns preferred to remain indoor especially when the heat was at pick. Roads also wore a deserted look.
March 26th, 2013 | More On Editorial section
VISITOR COMMENTS ON THIS NEWS
ODISHA Polls

ADVERTISEMENTS/TENDERS
Chhattisgarh News
October 22nd विकास योजनाएं बनाने में राज्यों को स्वायत्तता दी जाए : डॉ. रमन सिंह
October 22nd पुलिया बनने से स्कूली बच्चों की राह हुई आसान
October 15th संजीवनी एक्सप्रेस ने बचायी हजारों लोगों की जिंदगी
October 12th महाराष्ट्र में जैविक खेती का अध्ययन कर रहे हैं छत्तीसगढ़ के किसान
October 12th दीपावली पूर्व मजदूरी भुगतान सुनिष्चित करने के निर्देष
October 12th आपदा जोखिम न्यूनीकरण के लिए आपदा का पूर्व आकलन आवश्यक
October 12th यौन कर्मियों के पुनर्वास के लिए हेल्प लाईन, ऑन लाईन सेवा शुरू
October 8th नक्सल हमले में शहीद जवानों के प्रति राज्यपाल ने शोक व्यक्त किया
October 8th जिला स्तरीय जनसमस्या निवारण शिविर 11 अक्टूबर को छिन्दिया में
October 8th नक्सल बारूदी विस्फोट: मुख्यमंत्री ने की तीव्र निंदा
ADVERTISERS

Read Odisha.com for news

advertisement
© 2004 - 2017 ODISHA Network | NETWORK SITES : odisha.com : 36garh.in : odisha.in | ARCHIVES |